VISION
Public advocacy (lobbying) will be viewed as a trusted and honored profession.

MISSION
To enhance the public perception and understanding of the lobbying profession in the State of Texas, while providing opportunities to increase professionalism, integrity and ethical standards.

VALUES
Our values are simple and straightforward:

• We will conduct our business with members, governmental institutions and Corporate America with honesty, integrity and candor.
• We will act responsibly and be responsive to the parties we represent.
• We will adhere to the highest ethical standards in our work with members and the clients they represent, governmental institutions and Corporate America.